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Marketing: Why didn't I think of this?

I wear many hats for OyBaby: Video Editor, Customer Service Rep, Webmaster, and Marketing Guy. As such, I'll often post items to this blog that have sparked some inspiration towards those pursuits.

From the world of Marketing, I loved this idea for promoting a book. Eliezer Sobel wrote a book called Minyan: Ten Jewish Men in a World That is Heartbroken. I have no idea if it's a good book or not, but I want to buy it. Why? Because this guy had the chutzpah to send members of the Jewish press a postcard that states:

"Dear Mr. Big Shot Editor ... What, it would kill you to review my son's book? Such a writer he is, I can't begin to tell you. It won a fancy literary prize no less. You want a copy, drop him an e-mail already, I'm not getting any younger. What would it hurt to give a mother a little nachas? ... Sincerely, Mrs. Sobel."
It got him some ink, didn't it? You go, Eliezer!

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