From the world of Marketing, I loved this idea for promoting a book. Eliezer Sobel wrote a book called Minyan: Ten Jewish Men in a World That is Heartbroken. I have no idea if it's a good book or not, but I want to buy it. Why? Because this guy had the chutzpah to send members of the Jewish press a postcard that states:
"Dear Mr. Big Shot Editor ... What, it would kill you to review my son's book? Such a writer he is, I can't begin to tell you. It won a fancy literary prize no less. You want a copy, drop him an e-mail already, I'm not getting any younger. What would it hurt to give a mother a little nachas? ... Sincerely, Mrs. Sobel."It got him some ink, didn't it? You go, Eliezer!